The truly Modern, that is, the undistorted expression of an objective zeitgeist, is only what we hold today to be timelessly perfect. This is not the same in all periods, because the insight into the timelessly valid changes from generation to generation. — Paul RennerI am sure in some years from now you will see new posters with just white space and four lines in Garamond. — Adrian FrutigerThe frontiers between graphic design, photography, and typography have dissolved; the marriage of word and image has been consummated. — Herbert SpencerAesthetic innovation, if indeed it exists at all, occurs within ridiculously preordained parameters: a new plug in, a modified code, the capacity to make pictures and words “flash” with a mouse in a nonsensical little dance. — Jessica Helfand